"The Backbone Of Our Tourism Success"
Overseen by The Barbados Tourism Authority, careful planning,
diligent marketing strategies and regulated standards have all played
their role in Barbados becoming one
of the most sought after
Caribbean holiday destinations.
It was not just through the island's natural beauty and shear luck
any worldwide tourist infrastructure to portray an acceptable level of
credibility, to foreign visitors, it
is imperative that an official
body is established to make sure that this happens.
very existence of the Barbados Tourism Authority, and in fairness
and comparison with other similar authorities, this body
doing an exemplary job with 566,763
enjoying the island in 2008!
Marketing Barbados To Selected Target
Marketing is important for any tourist destination that aims to attract
visitors from other countries.
Barbados has been a popular Caribbean
tourist getaway for a number of decades now, so we have really
become something of an expert in learning what visitors are looking for
and marketing accordingly.
Barbados Tourism Authority has identified the countries which tend to
make up the majority of the island's visitors and continuously markets
to the citizens of these countries. They have also
official offices in many of these countries dedicated to this task.
Barbados, this would tend to be the largest European countries, most
notably The United
and The Caribbean,
as well as the USA
As the nation of Barbados was under British control
until the 1960s, and still remains within the Commonwealth, British
tourists account for a vast majority of visitor numbers,
although other countries’ numbers are continuing to grow.
aims to appeal to a wide selection of tourists, all on different
budgets. It is able to offer accommodation levels that range from a
very comfortable and affordable budget standard; right up to the more
luxurious and elegant 5 star properties.
Setting The Standard
The Barbados Tourism Authority has a duty to ensure that the
facilities that are being offered to tourists are assessed and rated
accordingly. This will extend to all areas of accommodation; as well as
restaurants, and the goal here would be to inform foreign visitors of
the standard of the facilities that they can expect to receive from
This tourism authority also looks to identify any
areas where services may be lacking and would therefore encourage the
establishment of new services and facilities wherever they are deemed
This is not only good for visitors but it is
also of fundamental importance to the Bajan economy as a whole. The
tourist industry is the country’s main foreign exchange earner and all
citizens are strongly encouraged to remember this fact and take it
This authority also becomes actively
involved in ensuring that the transport connections to the island are
up-to-date and sufficient to get vistors into the island. Much
attention is placed
on both air travel, as well as catering for passengers arriving by sea,
with new carriers continuously being added to the island's increasing
Finding The Tourism
Authority in Barbados
If you are on the island and need to visit the main headquarters, The
Barbados Tourism Authority address is:
You can also contact the office via the telephone number (246) 427-2623 or (246) 427-2624.
Also remember that there are a
number of Barbados Tourism Authority offices scattered througout the
world. Depending on what country you are from you may need to contact
the office nearest you to obtain a Barbados
visa before visiting the island.
These offices are based in the following cities:
Guaynabo, Puerto Rico
London, United Kingdom
Los Angeles, USA
New York, USA
• Caracas, Venezuela